It’s a fact that around 70% of the online shopping carts and
similar websites are getting abandoned before its checkout and the conversion
rates hover around three percent.
Driving traffic into your website can’t do anything for the
bottom line, if you can’t get enough or desired amount of conversions from your
visitors. It’s because of this reason,
the conversion rate optimization is necessary. You need to plug as many holes as possible
for the purpose of preventing all your work going into the drain. CRO is the practice of researching audience,
their browsing habits and testing different versions of the site pages for
determining how to drive a visitor toward a conversion effectively.